Cookie policy
Last updated: June 2026
1. What cookies are
A cookie is a small text file that a website stores on your device when you visit it. They make the site work, remember your preferences or measure usage. Alongside cookies, similar browser local-storage technologies are also used for equivalent purposes.
2. Controller
The controller of the data obtained through cookies is Value Brands Lab, SL (ValueReview brand). You can contact us at gpdr@valuebrands.es. More information in the Privacy Policy.
3. Your consent
When you first visit, you'll see a cookie banner. Analytics and advertising cookies are off by default and only activate if you accept them. We use Google's consent mode (Consent Mode v2): until you give permission, no measurement or marketing cookies are loaded. You can accept all, reject all or customise your choice, and change it any time from the "Cookie settings" link in the footer.
4. Cookies we use
Necessary (always on)
Essential for the site to work and to remember your cookie decision. Exempt from consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| vr_consent | www.valuereview.es (first-party) | Remember your cookie choice (local storage). | Persistent (~24 months) |
Analytics (require your consent)
Let us understand how the site is used to improve it. Managed with Google Analytics 4 via Google Tag Manager.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguish users. | 2 years | |
| _ga_* | Maintain session state (GA4). | 2 years |
Advertising (require your consent)
Let us measure and optimise our campaigns and attribute pre-registrations to their source. They only activate if you accept them.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion measurement and remarketing. | 90 days |
| _fbp | Meta | Advertising measurement and targeting (Meta Pixel). | 90 days |
| fr | Meta | Ad delivery and measurement. | 90 days |
5. International transfers
The analytics and advertising cookies belong to Google and Meta, which may process data in the United States. These transfers are covered by the safeguards provided under European law (Standard Contractual Clauses and/or the EU–US Data Privacy Framework) and only occur after your consent.
6. How to manage or withdraw cookies
You can change or withdraw your consent at any time from "Cookie settings". You can also manage or delete cookies from your browser settings:
7. Changes to this policy
We may update this policy to adapt to legal changes or to the tools we use. If the changes are significant, we'll ask for your consent again.